Ande began her 20+ year career as an adviser and quickly realised that many people weren’t taking into account was how emotions play a huge factor in financial decision making. Leaving behind her practice to focus solely on educating both advisers and consumers alike, she became an expert in behavioural finance. Author, speaker, thought leader, and money educator, Ande is helping women to take control of their money.
Ande Frazier’s life has been influenced and propelled by the financial wellness of others. Ande’s father has been a financial advisor for over 40 years and his passion for helping others live their best lives inspired her to do the same. As the CEO of myWorth, Ande has turned her energy to opening up the conversation around women and their money by offering unbiased, relatable, and sometimes witty, resources and tools.
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